Privacy policy offers our users with the mobile game (“Game”) and website for the Game (“Website”). Any references in this Policy to “EJOY “, “we”, “our”, “us” etc. will be interpreted as a reference to us.

You acknowledge that you have read and understood this privacy policy. If you do not agree with this privacy policy, you must not use the Game Services. If you change your mind in the future, you may withdraw your consent to use of your personal information in accordance with this policy.

EJOY is strongly committed to protecting the privacy of its users of its interactive products and services. The following statement discloses the privacy practices for the EJOY and attempts to address the following questions:

What information we collect

Use of Cookies

Information Accuracy


How we use the information collected

How we store and share your information

Your right to manage your information

Data retention

Protection of Minors

Changes to the Privacy Policy

Contacting us and making a complaint

1. What information we collect

we will only collect the following information that is necessary for the purpose of achieving the product's function.

1.1 Information you provide to us

1.1.1 Information you provide to us when registering an account for the Game, including the nickname and phone number, and information we import from your connected social media account (Facebook, Twitter and etc).

1.1.2 Information you provide while using our services. when you set up your profile for the Game or participate in our promotional activities, or you contact us via our customer service, you may provide your name, contact number, home address or other related information.

1.1.3 Information provided by you when you make purchase in the Game, in the case we will collect the information that you provide to facilitate the payment.

1.1.4 We may need to collect your Personal Sensitive Information so that we can provide specific game function to you. You have the right to choose not to provide such information, but you may not be able to use the specific game functions. If you choose to provide such information voluntarily, you agree that we process your Personal Sensitive Information in accordance with the purposes and methods provided in this policy.

1.2 Information we may collect when you use our services

To make our services more convenient to you, we may automatically collect certain data as the service log when you use the Game and/or the Community Website:

Software information, such as version, distribution, system version and application list

Device information, such as unique device identifier ("UDID"), IMEI, MAC address device model, operating system version, signal strength, and other information.

Communication Logs. For example, the other users you communicated with in the Game (e.g., chat log data, chat content), the time and period when you use our communication services. We also collect your data each time you interact with us, for example, when you use in-app support to communicate with us

Location information: We may collect your IP address, physical location when you use the location-related services, in order to provide relevant service for you.

Other relevant information: For you to better use our product or service, we will collect relevant information, such as the friends list, group list information.

1.3 Information from other sources

We may collect your information contained in the information shared by other users, such as photos or videos published by other users may contain your information.

We may obtain information about you from business partners, contractors, and other third parties and add it to our account information or other information we have collected.

When you log in with a third-party account (e.g., Facebook, Google), we may access to your profile information stored on the third-party applications (as applicable) with your consent, including name, email address, picture, gender, age-range, birthday, friends list, marital status and employment history, and in addition in relation to Facebook, education history and religion. if you have given your consent.

2. Use of Cookies

To enhance your experience using the Services, we use cookies and other similar technologies (“Cookies”). Cookies are computer files that are saved to your device and which may store information about you, your device, and that may be used to transmit that information to us. For example, cookies are used to identify your device and record the visit so that we can allow you access to your account without requiring you to re-enter the information.

You can choose to permit installation of such Cookies or disable them. You may accept all cookies, or instruct the device (in the case of the Game) or web browser (in the case of the Community Website) to provide notice at the time of installation of cookies, or refuse to install cookies. However, the Game may be unable to operate as designed if you refuse to install cookies.

3.Information Accuracy

When you provide personal information to us, you agree to provide accurate information only, and agree that we may assume its accuracy and rely on it. If we provide means for you to update your information, you agree to update the information to keep it accurate.

4. Security

EJOY is committed to protecting the security of your personal information. We use a variety of industry-standard security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. EJOY has strict restrictions on access to user data. Unfortunately, no method of transmission over the internet, or method of electronic storage, is completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of the information transmitted to our services.

5. How we use the information collected

We will use your personal information in the following ways:

Registration Information (Social ID on social media accounts, Open ID, nick name, email address, phone number): We use Registration Information to set-up user accounts, allow users to log-in to the Game and provide Services to users. We use this information with your consent to this Privacy Policy.

Device Information (Device ID, Device Type, Operating System, CPU, RAM, IP address, MAC address): We use this information to provide and improve the Game Services such as: to allow users to download and install the Game on their devices; to record and keep track of requests from users of the Game; to detect the user network and device status when the user is playing the Game; and to correct bugs or errors that occur when the user is playing the Game. Use of Device Information is necessary to perform our contract with you to provide the Game.

Contact Information (Name, Email, Address, Phone Number, Instant Messaging Account): We use this information to send notifications to users to inform them of our promotional activities and any rewards they are entitled to. We use this information with your consent to this Privacy Policy.

Physical Location: We use this information to provide some Location Based Services such as forming a team with people nearby. We use this information with your consent to this Privacy Policy.

Social ID: We use this information to share certain content on social media. We use this information with your consent to this Privacy Policy.

User Profile (gender, age, photo and etc.): We use this information to provide customized services to users such as personal information page. W e use this information with your consent to this Privacy Policy.

Game Data (Level, Heroes, Score, chat log and etc.): We use this information to provide Services to users as it is the basis of our Game. Use of Game Data is necessary to perform our contract with you to provide the Game.

In order to comply with any legal obligation that we have, in connection with any legal proceedings, or in order to establish, exercise or defend our legal rights.

Where we have relied on our legitimate interests to process your personal data, you may contact us to obtain more information, including in relation to our assessment of the impact on you.

Where we have relied on consent to process your personal information, you may withdraw your consent at any time by contacting us using the contact details below.

6.How we store and share your information

6.1 Your information will be store in our servers which are located in :
The People’s Republic of China (“PRC”)

6.2 We will not share your personal information with others except as indicated below, or otherwise agreed by you.

• Facebook, that processes Device ID and some of in-app activities, for the purpose of the evaluation of its marketing services;

• Apple, that processes of purchase information, for the purpose of providing in-app purchase;

• Google, that processes of purchase information, for the purpose of providing in-app purchase;

• Helpshift, that processes of Registration Information and Device Information, for the purpose of providing in-app customer support;

• related group companies, with whom we share all of your personal information to operate the Game Services. The transfers contemplated above are made pursuant to our contract with you.

• law enforcement agencies, public authorities or other judicial bodies and organisations. We disclose information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

• comply with a legal obligation, process or request;

• enforce our terms of service and other agreements, policies, and standards, including investigation of any potential violation thereof;

• detect, prevent or otherwise address security, fraud or technical issues; or

• protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organisations for the purposes of fraud protection); and

• a third party that acquires all or substantially all of us or our business. We will disclose information to a third party in the event that we sell or buy any business or undergo a merger, in which case we will disclose your data to the prospective buyer of such business. We will also disclose information to a third party if we sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information may be among the transferred assets.

7. Your right to manage your information

You have the right to manage your information according to the applicable law.

Right to access: you have the right to access your information which have been collected concerning you to figure out how we use, store and share it.

Right of rectification and erasure: you have the right to have your personal information rectified, and you have the right to have your personal information erased and no longer processed where the personal information are no longer necessary in relation to the purposes for which they are collected or otherwise processed, where you have withdrawn your consent, or where the processing of his or her personal data is no longer lawful.

Restriction of processing: You have a right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances. You may request we stop processing and just store the personal information we hold about you where:

you believe the personal information is not accurate for the period it takes for us to verify whether it is accurate;

you wish to erase the personal information as the processing we are doing is unlawful but you want us to retain the personal information but just store it instead; or

you wish to erase the personal information as it is no longer necessary for our purposes but you require it to be stored for the establishment, exercise or defence of legal claims.

Right to data portability: you have the right to receive a copy of the personal data concerning you, in a structured, commonly used and machine-readable format. You also have the right to request us to transmit that personal information to another controller.

Right to object: you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.

8. Data retention

We only keep your information for as long as is reasonably necessary for the purposes set out in this Privacy Policy and to fulfil our legal obligations. When you delete data, we follow an internal deletion policy to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. In some cases, rather than provide a way to delete data, we store it for a predetermined period of time. For each type of data, we set retention timeframes based on the reason for its collection. We will securely erase your information in advance of these deadlines if we decide that we no longer need it.

9. Protection of Minors

We attach great importance to the protection of personal information of minors. In accordance with the relevant laws and regulations, if you are a minor under 16 years old, you would be required to obtain you parents' or legal guardian's consent prior to using our service.

10. Changes to the Privacy Policy

This Privacy Policy will be periodically revised and may be changed with notice. The updated Privacy Policy will be posted on this websites. Please check this page frequently to see any updates or changes to this policy.

11. Contacting us and making a complaint

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to

If you are not satisfied with our response or you believe our use of your information does not comply with data protection law, you can make a complaint to the relevant privacy regulator.